Proven and skilled Product Manager & Business Analyst with ten years of experience in a significant software company & one of the government-run banks in South Korea. Responsibility includes searching workflows, analyzing improvement factors, gathering user requirements, conducting gap analysis, managing product delivery, and analyzing system upgrade feedback. Energetic presenter and confident communicator with the ability to circulate information in a clear, efficient, and beneficial way for both non-technical and technical collaborators. Organized and timely in providing insights on specific data findings and their meanings in the market trends and strategy. A quick learner of new technology & theory such as analytics platforms, statistical analysis with a teachable attitude. Most of all, an excellent team player willing to go the extra mile.
Assisting customers needs and providing alternative solutions when required
Ensuring optimal store stock level and excellent merchandising
Daily upkeep of the store & Helping other departments, e.g., stocktaking, training new staffs, recovery of customer trollies, handling plastic/cardboard baler, sorting out storeroom, etc.
Analyzing Market & Reporting Business Intelligence
Searching & Keeping update of industry/market/competitor trend and segmenting target user group
Developing niche-market strategy and BI report, based on existing user data, such as export business area, small businesses in family succession
Preparing business performance review and conduct quantitative analysis for executive reporting
Identifying business opportunities and present business case, conducting financial / ROI assessment, and work with various partners to push for solution implementation
Figuring out a correlation between HQ marketing actions and branch performance on different regions and client segments
Understanding business context, identifying critical business problems, and translating them into technical tasks
Planning and producing proposal documents for large size organizations, such as government institutions, universities, and corporates
Conducting proposal presentations & workshops more than 100 times for client companies’ various stakeholders such as CEOs, CFOs, CTOs, etc.
Managing Delivery & Monitoring Feedback
Conducting weekly scrums with developers, DevOps, and coordinating issues based on user stories and marketing objectives
Reengineering business process and making drafts of the department’s bespoke CRMs
Visiting more than 500 clients for an interview and writing user requirements & complaints on the software product, such as ‘IBK sERP’ and ‘e-branch’.
Renewing and extending contracts, based on contribution levels
Managing customed online banking service operations for more than 2,000 clients (primarily mid-sized companies, annual sales figures $20M - $50M)
Setting up billing processes and issuing invoices monthly on software subscription
Planning Product & Managing Delivery
Writing user requirements & conducting gap analysis
Producing user stories and Managing backlogs, features, ideas, etc.
Creating prototypes and Validating ideas to solve the defined problems
Managing delivery of software products; Accounting & Budget Management system for College of Engineering Seoul National University, Business credit card Monitoring system, Cash Management system, and Cashflow Dashboard for small businesses
Defining User interface of financial statements such as Balance sheet, Income statement, Cash flows statement, etc.
Participating in external projects for DGB (Daegu Bank) and HSBC Korea as a QA managing documentation and Quality Control, such as gantt chart, test scenarios/cases/results, bug discovery, UI review, etc.
Working closely with delegates in banks and the external stakeholders to enhance marketing productivity and to allocate resources more efficiently
Analysing & Supporting Marketing Dpt.
Developing reporting dashboards to track Channel Marketing performance and key metrics
Measuring performance of acquisition and retention programs in terms of the software lifecycle
Analysing and profiling existing client database to find opportunities to reduce loss and to improve profit
Searching customer’s trend and segmenting target group
Analyzing user behavior of product portfolio by banks and sales figures
Planning and producing marketing tools such as leaflets, brochures, user manuals
Setting up marketing strategies and price/subscription policies