Advertising Strategist
Topham Guerin, New Zealand
Job Description
Want to join a fast-growing, game-changing creative and digital agency?
We are Topham Guerin. A close-knit bunch of crafty thinkers looking for up-and-coming advertisers to join our team. We have big ambitions and need someone who has the drive and the hustle to help make them happen.
Becoming an Advertising Strategist
As an Advertising Strategist you will work with a talented group of media specialists and brand strategists to bring great ideas to life and create award winning campaigns.
As an Advertising Strategist at TG you will:
- Contribute to data-driven campaign strategies and the analysis of TG's paid media and marketing campaigns, with the support of senior media team colleagues
- Develop media plans for digital advertising and media buying opportunities, including making informed recommendations for platform/channel mix, target audiences, tactics and media formats for campaigns
- Set up, monitor and update digital advertising campaigns on Facebook, Twitter, LinkedIn, Snap and other social media platforms
- Set up, monitor and update PPC, programmatic and search advertising campaigns
- Report on and optimize current and new digital advertising campaigns, with the support of senior media team colleagues
- Liaise with media partners and vendors
- Support the preparation of presentations on paid ad campaigns for major accounts
- Stay abreast of industry trends to ensure TG is at the forefront of ever changing digital requirements
- Manage your workload across multiple projects and deadlines
- Identify best practices across media and advertising strategy
- Take initiative and be able to solve problems quickly
- Liaise with other departments including creative, strategy, technology and accounts specialists to support the delivery of client projects
- Work with senior colleagues to develop your skills
Requirements
- 1-2 years + experience working as a paid media specialist within a relevant field
- Experience working across digital advertising campaigns
- A strong understanding of advertising and digital campaigns and strategies
- Knowledge and understanding of digital advertising platforms, especially pertaining to media campaign strategy, configuration and reporting
- Proven organisational skills and the ability to manage time effectively
- Enthusiasm and professionalism
- Creativity and adaptability to be able to conceptualise original and bespoke ideas
- Excellent written and oral communication and listening skills
- Keen eye for detail
- An entrepreneurial attitude and a willingness to learn and grow
- Strong understanding and proficiency with data manipulation using Excel or equivalent platforms
Benefits
Our work is global. We’ve got bases in New Zealand, Australia and the UK, and we are growing fast.
But wherever in the world you join us, you’ll find the same Kiwi spirit. We work hard (no clock-watching here). We love the hustle and banter. We all have a sense of humour, which keeps everybody in check (and makes the annual retreat a bit of fun).
Crucially: we also respect and trust each other. So we’re happy to offer flexible and remote working, as long as we’re getting the job done. And we welcome ideas from everyone, that can take TG in exciting new directions.
It means if you’re good at what you do, you can make an impact here very quickly. And if you’re a whip-smart professional looking to make your mark, we’d love to hear from you.