Segment Manager - New Zealand Intermediate
Twinkl, New Zealand

Location: New Zealand, work from home

Contract: 12 month fixed term, 37.5 hours per week

Salary: $28-$32 NZD/hour

Twinkl is a multiple award-winning company based in the UK and expanding internationally, with the mission of helping those who teach by providing engaging educational resources for children. We are looking for an Intermediate School Segment Manager to help us reach out to New Zealand communities via social media, tailored newsletters and blogs and interactions with teachers.

We are looking for someone who is results-focused, highly organised and has a lot of energy to help grow our New Zealand Intermediate community. The right person will join the entrepreneurial teams which comprise Twinkl’s core customer segments. You will be implementing projects and working fairly autonomously so prior experience in planning and executing strategy is a must.

Starting solo, you will use your entrepreneurial skills to connect with customers directly via a variety of different communication channels to highlight and demonstrate the benefits of Twinkl New Zealand’s Intermediate products and resources. You'll be moving into this position as a team of one with the support of many, so you’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to customers. You'll be the person responsible for defining, building and managing the right team to support user growth within the New Zealand Intermediate customer segment. You will be commercially minded and comfortable in making decisions on where to pursue opportunities. You will be responsible for monthly and quarterly reporting in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

• Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
• Sales and marketing spreading the word to new customers, whom we can help and support! Managing our Intermediate social media activity and making sure the right messages reach our customers at the right time.
• Digital optimisation looking at the overall user experience of the New Zealand Secondary area of the Twinkl site and working with our web and design teams to continuously improve this
• Business management and strategy putting plans in place to help achieve our ambitious growth targets. Working with other Segment and Country Managers to understand what’s working and how we can improve.

Requirements

To succeed in the role, you will:

• Possess a strong entrepreneurial mindset and a propensity for action.
• Have experience teaching Year 7-8 or in a role working within an intermediate school or catering to intermediate school teachers.
• Have sound decision-making skills and be diligent in seizing new opportunities.
• Be commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
• Be able to communicate a shared vision and motivate individuals and a team.
• Be methodical, highly organised, accurate and execution focused

You'll work with:

• Imogen Wood - Country Manager for New Zealand will be your line manager and mentor.
• Jay Wynn, New Segments Manager and England Parents Segment Manager.
• Jon Seaton (CEO) - Twinkl's co-founder and CEO will be your co-hustler and help you grow through his experience - as well as helping to break down barriers.
• Sam Denno - England Segment Manager for Beyond (Secondary) will also give you their experience, having driven this segment forward in England.

We're interested in anyone who meets one, or a combination of the following:

• Cares passionately about the education of New Zealand children and teenagers.
• Thrives in fast paced environments where the pay-off is great results that have a large social impact
• Understands what good prioritisation is, and values output and results.
• Is able to work across different time zones, both in New Zealand and England.
• Is super-positive, optimistic and works well within a team.
• Wants experience marketing a product within the education sector

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plen

Job Rewards and Benefits